Erada Center Launches New Identity for Rehab Excellence

Dubai – The Erada Center for Treatment and Rehabilitation has launched a new corporate and visual identity, marking a significant milestone in its ongoing development and commitment to excellence in addiction treatment and rehabilitation services.

The revamped identity reflects Erada’s mission to empower individuals on their journey to recovery and reinforces social cohesion in line with Emirati and humanitarian values. The new visual design also aligns with Dubai Social Agenda 33, which aims to strengthen protection, care, and empowerment systems across society.

Erada Center provides advanced therapeutic and rehabilitative services based on global best practices. Its integrated programmes combine medical, psychological, and social support to help individuals recovering from addiction rebuild their lives. The Center also works to raise community awareness about addiction and reduce stigma, encouraging people to seek treatment without hesitation.

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The new logo and identity embody the Center’s core values of care, privacy, and tolerance, while enhancing communication and community engagement. It signals Erada’s commitment to creating an inclusive therapeutic environment, motivating families and communities to support recovery, and pioneering new models of empowerment and social reintegration.

His Excellency Mohammed Abdullah Falaknaz, Chairman of the Board of Erada Center, said: “The launch of the new identity is more than a visual change; it is a new beginning that reflects our vision to build a future of greater wellbeing, resilience, and hope. We aim to be a regional reference in addiction treatment and a source of inspiration for patients and their families.”

The rebranding is part of a broader institutional transformation strategy to strengthen Erada Center’s position as a leading local and regional institution. Moving forward, the Center plans to expand services, foster partnerships, and deliver more inclusive, human-centred care while supporting social reintegration and sustainable recovery.

The Erada Center continues to enhance rehabilitation services in Dubai, positioning itself as a model institution for addiction treatment and community support.