Dubai Destinations Campaign Highlights Unique Summer Activities and Experiences

Photo : Dubai Government Media Office

The #DubaiDestinations campaign is set to highlight the activities and experiences that make Dubai a unique summer destination. This latest phase of the campaign showcases the city's charm through engaging stories and focuses on various attractions, including beach destinations, indoor attractions, waterparks, unique hotels, and family-friendly activities for the season.

The new phase of the #DubaiDestinations campaign invites residents and visitors to create unforgettable summer memories by exploring Dubai's vibrant offerings. It celebrates the city’s appeal across all seasons, spotlighting top-rated attractions with an emphasis on unique experiences that distinguish Dubai as one of the world's most captivating destinations. This collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), uses storytelling to further raise the city's profile as a leading global destination.

Capturing Dubai's Essence

The current phase of the campaign aims to capture the essence of Dubai as a unique summer destination. It highlights beach destinations, waterparks, indoor activities, and luxurious hotel pools, showcasing the city's diverse experiences that cater to all ages and nationalities.

Shaima Al Suwaidi, Director of Brand Dubai, said, “This phase of the #DubaiDestinations campaign aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform the emirate into the world’s best city to live and visit. By showcasing Dubai’s vibrant summer offerings, we are not only highlighting its unique charm but also reaffirming our commitment to raising Dubai’s profile as a city that offers unparalleled experiences for both residents and tourists. With the support of government entities, industry stakeholders from the public and private sectors, and the creative media community, the campaign will shed light on unique destinations, hidden gems, and exciting activities that make Dubai one of the world’s most popular destinations. Our goal is to ensure that everyone can experience the beauty, excitement, and warmth that define Dubai, fostering a deeper connection with the city and its offerings.”

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Engaging Content and Unique Experiences

Through engaging and interactive content, the campaign will spotlight Dubai’s stunning beaches and water activities. Popular spots such as Dubai Ladies Club, Bluewaters, Dubai Marina, Jumeirah Beach Residence, The Beach, Jumeirah, Al Mamzar Park, and the unique Night Beach experience will be featured.

For those seeking indoor adventures, the campaign will highlight attractions like Ski Dubai, Aya Universe, Chaos Karts, and shopping malls such as Mall of the Emirates, Dubai Mall, and Mirdif City Centre. Visitors can also enjoy experiences at Deep Dive Dubai, various sports courts, theme parks like IMG Worlds of Adventure and LEGOLAND, Air Maniax, indoor skydiving at iFly Dubai, The Green Planet, and KidZania.

Dubai’s renowned waterparks will also be showcased, including LEGOLAND Water Park at Dubai Parks and Resorts, Wild Wadi, and Aquaventure Waterpark at Atlantis, The Palm. The campaign will also emphasize the luxurious hotel pools across the city, from infinity pools and rooftop pools to private pools with breathtaking views, offering a perfect retreat from the summer heat.

Comprehensive Guides and Local Businesses

Upcoming #DubaiDestinations guides, set to be released by Brand Dubai, will help people discover many attractions in the emirate, covering summer and weekend activities, seaside dining options, and businesses running exciting programs during the season. These guides will feature top-rated summer camps for children, thrilling water activities, enchanting staycations, and indoor hotspots, serving as valuable resources for exploring the best of Dubai during the summer.

The campaign will also highlight unique homegrown businesses from the ‘Proudly from Dubai’ network, an initiative by Brand Dubai to showcase the success stories of businesses started in Dubai.

Collaborations with Content Creators

Brand Dubai is partnering with several content creators and influencers to develop videos and promotional content highlighting the city's top activities, experiences, and events. This phase of the #DubaiDestinations campaign, coinciding with Dubai Summer Surprises, will be rolled out across digital, broadcast, print, and outdoor media to ensure it reaches a wide local and international audience.

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