Dubai Culture and Dubai Quality Group Forge Partnership to Enhance Sector Excellence

 Photo:Dubai government media office

The Dubai Culture and Arts Authority (Dubai Culture) and the Dubai Quality Group (DQG) have announced a strategic partnership designed to enhance collaboration, share expertise, and elevate services across multiple sectors. The agreement aims to create an innovative platform that connects decision-makers focused on quality and excellence both locally and internationally. The partnership will specifically target areas including culture, arts, women's empowerment, innovation, and technology.

This collaboration aligns with Dubai Culture’s mission to advance excellence in the cultural sector and positively impact the local creative scene. It also supports DQG’s vision of promoting best practices and improving quality standards within the UAE.

As part of the agreement, Dubai Culture will sponsor a range of international and local awards organized by DQG. These awards include the Emirates Women Award, the UAE Innovation Award, the International Ideas Arabia Award, the UAE Ideas Award, the Global Artificial Intelligence Award, the Global Continuous Improvement Award, and the Medical Excellence MENA Award.

In addition, the partnership will provide Dubai Culture employees with access to consulting services and workshop programs offered by DQG. These programs will cover critical areas such as risk management, mystery shoppers, Lean Sigma, and business continuity. DQG’s benchmarking services, available to both public and private sector organizations, will also be accessible, providing valuable insights to inspire and empower Dubai Culture staff.

The strategic partnership was formalized in a ceremony attended by key figures including Her Excellency Hala Badri, Director General of Dubai Culture; Dr. Hazza Khalfan Al Nuaimi, Chairman of Dubai Quality Group; Dr. Loay Mohmoud Helless, Manager of Corporate Excellence Section at Dubai Culture; and Samira Mohammed Shaloh, General Director of Dubai Quality Group.

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Hala Badri emphasized Dubai Culture’s commitment to adopting best practices to enhance competitiveness and enrich the local creative landscape. She stated, “At Dubai Culture, we implement total quality management systems and innovative frameworks that contribute to the development of our operations and achieve sustainable corporate excellence. This aligns with Dubai’s vision and aims to improve our core and support operations. Through coaching programs and training workshops, we empower our teams and foster innovation to enhance service quality. Our partnership with Dubai Quality Group demonstrates our dedication to business excellence and creating an engaging work environment for the local cultural and artistic community.”

Dr. Hazza Khalfan Al Nuaimi expressed enthusiasm about the new partnership, stating, “We are thrilled to form this strategic alliance with Dubai Culture. It represents a significant component of DQG’s commitment to the cultural sector and furthers our mission to promote business excellence and quality. This partnership is a valuable addition to our group’s journey and will help attract more prominent organizations. By establishing best practices in quality, business excellence, and innovation, we aim to implement global quality standards that support sustainable development in the UAE.”

The collaboration between Dubai Culture and Dubai Quality Group is poised to foster a culture of excellence, drive innovation, and support the growth and development of both organizations and their stakeholders.