AITO Partners with ADM to Accelerate Luxury NEV Growth

Chongqing, China, 10 February 2026: AITO, China’s luxury intelligent vehicle brand, has signed a strategic cooperation agreement with Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM), one of the most prominent luxury automotive dealer groups in the United Arab Emirates. The partnership represents a major step forward in AITO’s global expansion strategy and marks the beginning of a new chapter for intelligent luxury mobility in the Middle East.

The agreement was signed in Chongqing by Jason Wang, President of SERES AUTO Overseas BU, and Syed Faiz Karim, CEO of Abu Dhabi Motors. The signing ceremony was attended by Leon He, President of SERES AUTO, and Kelvin Zhao, Chief Representative of ADM China, who served as witnesses to this milestone collaboration.

A Strategic Partnership to Expand Intelligent Luxury Mobility

This cooperation underscores AITO’s commitment to accelerating its presence in overseas premium new energy vehicle (NEV) markets. Through this alliance, AITO and ADM will combine strengths to establish a strong, long-term platform for growth in the UAE—one of the world’s most competitive and high-potential luxury automotive markets.

ADM brings nearly 40 years of experience in the region and is widely recognised as one of the Middle East’s most influential luxury automotive dealer groups. With a strong reputation built on customer-centric service, operational excellence, and deep engagement with high-net-worth clientele, ADM has consistently set benchmarks in premium automotive retail and after-sales services across the UAE.

AITO’s Rapid Growth and Luxury Segment Leadership

AITO continues to build its position as one of China’s fastest-rising intelligent NEV brands. The company has achieved a remarkable production milestone, surpassing one million units in just 46 months, reflecting both market demand and manufacturing scale.

AITO’s flagship model, the AITO 9, has been a standout performer in China’s premium market. It has ranked as the top-selling model in the RMB 500,000+ segment for 21 consecutive months, highlighting the brand’s strong product competitiveness, advanced intelligent technologies, and premium positioning.

Performance Plus Motors to Lead UAE Operations

Under the partnership framework, Performance Plus Motors will manage AITO’s business operations in the UAE, including:

• Sales and retail operations

• Vehicle delivery and customer onboarding

• After-sales service, maintenance, and support

The company also plans to establish dedicated AITO brand experience and service centres, designed to provide customers with immersive product engagement and premium ownership experiences aligned with AITO’s luxury identity.

Driving Localised Market Growth and Brand Development

ADM will play a critical role in strengthening AITO’s market entry through local expertise and strategic brand building. By leveraging deep market insights, ADM will support:

• Localised marketing strategies

• Premium brand communications

• Targeted engagement with high-end consumer segments

• Market intelligence and customer behaviour analysis

In addition, both parties will collaborate on customer service standards, resource sharing, and operational best practices to build a sustainable, long-term, and mutually beneficial partnership.

Leadership Perspectives

Jason Wang, President of SERES AUTO Overseas BU, said:
“Our cooperation with ADM is a key milestone in AITO’s global strategy and a new starting point for joint exploration of the luxury NEV market in the Middle East. ADM’s deep market experience and strong local resources will provide powerful support for AITO’s UAE operations. Together, we aim to bring intelligent innovation to the region’s luxury automotive segment and strengthen AITO’s capabilities for continued global breakthroughs.”

Syed Faiz Karim, CEO of Abu Dhabi Motors, stated:
“AITO’s advanced technology, product quality, and luxury positioning align strongly with the Middle East’s high-end market needs and reflect our commitment to exceptional customer experiences. We will leverage our channels, operational expertise, and market leadership to support AITO’s long-term development in the UAE and unlock new opportunities in the luxury NEV segment.”

Market Readiness and Launch Progress

AITO has already completed key preparations for entry into the UAE market. Its models have undergone full localisation for both hardware and software systems and have successfully achieved required certifications and regulatory compliance.

The flagship AITO 9 has already started local user test drives in the UAE—an early and pioneering step by a Chinese luxury brand to engage overseas consumers before official launch. Additionally, AITO vehicles have arrived at the Dubai port and are ready for delivery once the brand’s official market launch begins.

ADM’s well-established infrastructure, customer base, and after-sales network will provide a strong foundation for AITO’s successful launch, delivery readiness, and long-term operational stability across the UAE.

AITO’s Long-Term Vision in the Middle East

Looking ahead, AITO will continue to strengthen its footprint in the Middle East, using the UAE as a strategic gateway for expansion into neighbouring markets. This partnership reflects AITO’s broader ambition to build global recognition and leadership in the international luxury intelligent NEV segment.

By combining AITO’s technological innovation and premium product strength with ADM’s deep regional expertise and luxury market leadership, the collaboration is set to deliver a new benchmark in intelligent luxury mobility for Middle Eastern consumers.