Yas Island Enters the Metaverse with Virtual Event Platform

Abu Dhabi’s iconic Yas Island has taken a bold step into the future with the launch of the Yas Island Metaverse, a new digital platform developed by Miral in collaboration with e& enterprise. The initiative is designed to transform how business event organisers experience and plan events, offering an entirely new way to explore Yas Island’s world-class venues — virtually.

The platform serves as a dynamic gateway into one of the UAE’s most recognisable destinations. By combining 3D modelling, augmented and virtual reality, and real-time data, it allows users to take interactive walkthroughs of conference halls, hotels, theme parks, and entertainment zones — all from their web browser. Event planners can even simulate routes across the island using a driving feature that supports efficient logistics and planning.

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Aligning with Abu Dhabi’s Tourism Strategy 2030, which places strong emphasis on digital transformation, the Yas Island Metaverse aims to position the island as a leading destination for business events and global gatherings. With its gamified experience and customisable avatars, organisers can hold multiple virtual site visits before making real-world bookings, reducing time and cost while improving collaboration.

The launch marks a milestone in how destinations present themselves to the world. Instead of relying solely on brochures, videos, or site visits, Yas Island now offers a fully immersive preview of what hosting an event there feels like. From the thrilling backdrop of Ferrari World and Warner Bros. World to luxury hotels and seaside venues, the experience mirrors the island’s real-life vibrancy and scale.

With this move, Yas Island sets a new benchmark for the global events industry, blending innovation with hospitality. As digital and physical experiences continue to merge, this platform could redefine how destinations attract, engage, and serve international clients — bringing the future of event planning closer than ever.