Post by : Bianca Qureshi
Cricket Australia chief executive Todd Greenberg has issued a strong warning to the cricketing world, cautioning that the traditional, packed Test cricket calendar could push some nations to the brink of financial collapse. Speaking openly about the challenges faced by the longest format of the game, Greenberg called for a major rethink in scheduling, prioritising quality over quantity to ensure that Test cricket has a sustainable future.
A Call for Fewer, but More Meaningful Matches
Greenberg stressed that while Test cricket holds a special place in the sport’s history, it is not financially viable for every cricket-playing nation to host and participate in multiple Test series each year. He pointed out that forcing smaller or less wealthy cricket boards to commit to costly Test series risks driving them into bankruptcy.
“Scarcity in Test cricket is our friend, not our foe,” Greenberg explained. “We have to understand that not every country in world cricket needs to aspire to play Test cricket all the time — and that’s okay. If we try to make everyone play it, we could literally be sending them bankrupt.”
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The ICC’s Two-Tier Debate
The International Cricket Council (ICC) has already recognised the problem and set up a working group to look at potential reforms to the format. One proposal under discussion is the introduction of a two-tier Test system, where nations are divided into different groups based on their performance and resources. This would potentially reduce the number of mismatched contests and allow smaller nations to compete at a more sustainable level.
While the two-tier system has its critics, who fear it could widen the gap between elite and developing cricket nations, supporters argue it might protect the sport’s finances and competitiveness in the long run.
Why Marquee Series Still Matter
Greenberg emphasised that landmark Test series, such as the Ashes between England and Australia, will always hold enormous value — both in sporting prestige and financial returns. The upcoming Ashes series in Australia, starting in just 100 days, is expected to draw huge crowds, intense media coverage, and strong commercial interest.
“The Ashes is enormous and profitable because it means something,” Greenberg said. “We need to make sure we invest in the right spaces to play Test cricket where there’s real meaning, high stakes, and public interest.”
He also praised the recent five-match series between England and India, which captured global attention with its close finishes, high skill levels, and emotional moments. “That series was Test cricket at its finest,” he said.
The Problem with One-Sided Contests
However, Greenberg noted that not all Test cricket currently delivers the same drama. He pointed to Australia’s recent tour of the West Indies, where they won all three Tests by more than 133 runs, and New Zealand’s comfortable victory in Zimbabwe, including one Test win by an innings and 359 runs. These results, he suggested, did little to spark global interest or justify the costs for smaller cricket boards.
“When we have matches where the outcome feels inevitable, it’s harder to sell to fans and broadcasters,” Greenberg explained. “We need jeopardy — games where the result is uncertain until the final session.”
The Rise of Shorter Formats
The challenge for Test cricket is not only financial but also structural. Over the past decade, shorter formats such as Twenty20 cricket and The Hundred have exploded in popularity. These competitions attract huge TV audiences, pack stadiums, and offer players lucrative contracts. For many cricketers, playing in franchise leagues around the world can be far more financially rewarding than representing their country in a Test match.
This shift has also created a congested global calendar, making it harder to schedule long Test series without clashing with major T20 tournaments. As a result, boards face difficult decisions about where to invest their time and resources.
A Strategic Future for Test Cricket
Greenberg believes the future of the red-ball game lies in being selective — carefully choosing when and where to stage Test matches so they retain their prestige. That means focusing on traditional rivalries, matches with competitive balance, and series that can draw strong crowds both at home and abroad.
He acknowledged that this might mean fewer Test matches overall, but argued that a smaller number of high-quality contests would be better for the sport than a bloated calendar filled with one-sided games.
Balancing Tradition with Reality
While many cricket fans view Test cricket as the “purest” form of the game, Greenberg’s comments highlight a difficult truth — emotional attachment alone will not pay the bills. Hosting a Test match requires significant investment in stadium preparation, player logistics, and broadcasting, all of which may not be financially recoverable if the series fails to attract enough spectators or sponsorship.
His message was clear: tradition must be balanced with economic reality. By reducing the number of matches and focusing on competitive, meaningful series, Test cricket can maintain its special status while ensuring it remains financially sustainable.
A Warning and an Opportunity
Greenberg’s remarks are both a warning and a challenge to cricket’s global leaders. The sport faces a fork in the road — one path preserves the existing calendar, risking the financial ruin of smaller boards; the other embraces a leaner schedule, safeguarding the game’s future but breaking from long-standing tradition.
Either way, the discussion about Test cricket’s sustainability is unlikely to fade anytime soon. As the next Ashes series approaches and the ICC continues its review, the sport’s decision-makers will need to confront some hard questions:
Should every country be expected to play Tests?
How many matches can the calendar realistically sustain?
And, most importantly, how can Test cricket remain both a sporting and financial success in the modern era?
For now, Greenberg’s message is resonating: quality over quantity, meaning over mere participation, and sustainability over sentiment. Whether the rest of the cricket world agrees remains to be seen.
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