Prince William Highlights Global Climate Action at EarthShot Prize in Rio

Brazil’s Rio de Janeiro played host to a star-studded ceremony on Wednesday as Prince William, the Duke of Cambridge, expressed optimism in addressing pressing global environmental challenges at the fifth edition of the EarthShot Prize. The event marks William’s first official visit to Latin America and comes just days before Brazil hosts the UN climate summit COP30.

The EarthShot Prize, founded in 2020 and inspired by William’s visit to Namibia, aims to foster groundbreaking environmental solutions over a decade. Named in homage to John F. Kennedy’s “moonshot” vision, the prize awards five winners £1 million ($1.3 million) each to advance projects tackling climate change, pollution, biodiversity loss, and other critical environmental issues.

During the ceremony, William acknowledged the daunting global challenges but encouraged continued effort. “I understand that some might feel discouraged in these uncertain times,” he said. “I understand that there is still so much to be done. But this is no time for complacency, and the optimism I felt in 2020 remains ardent today.”

The event was attended by an array of celebrities and public figures, including pop icons Kylie Minogue and Shawn Mendes, Brazilian artists Gilberto Gil, Seu Jorge, and Anitta, and former Formula One world champion Sebastian Vettel. British Prime Minister Keir Starmer and London Mayor Sadiq Khan also participated, showing the international support behind the initiative.

Prince William’s visit highlights his growing commitment to environmental advocacy. In addition to the award ceremony, he announced new initiatives aimed at supporting Indigenous communities and environmental activists. He also toured key landmarks in Rio to witness ongoing conservation efforts firsthand.

The EarthShot Prize has now reached the midpoint of its ten-year mission, aiming to inspire innovation and actionable solutions worldwide. William will continue his environmental efforts at COP30, representing his father, King Charles, and reinforcing the UK’s commitment to global sustainability.

With initiatives like the EarthShot Prize, Prince William continues to champion climate awareness, inspire new generations, and drive global momentum toward a sustainable future.