Paris Fashion Week 2024: A$AP Rocky's Debut and Rick Owens' Hollywood-Inspired Show Take Center Stage

Paris Fashion Week 2024's menswear shows were a blend of established luxury brands and unexpected surprises from emerging and avant-garde labels.

A highlight was A$AP Rocky's debut clothing collection, which premiered unexpectedly. The collection, under the brand American Sabotage AWGE, showcased oversized streetwear adorned with bold branding. The show carried strong gangster aesthetics, with models in balaclavas and luxurious cars adding to the ambiance. Celebrity presence was notable, with Colombian star Maluma and Rihanna, in an elegant evening dress and leather coat, attending the event.

Meanwhile, Rick Owens stunned with his blockbuster show at the Palais de Tokyo. Known for avant-garde art-fashion, Owens presented a spectacle inspired by golden-era Hollywood epics. Models appeared in massed formations, evoking imagery ranging from fascist platoons to ancient processions and futuristic monks. The collection highlighted Owens' unique talent for creating memorable fashion moments.

Walter Van Beirendonck, renowned for pushing boundaries, showcased eccentric designs that blended pompom-laden devil clown motifs with neon oversized costumes, provocative hats, and twisted smiles. His collection resonated with the LGBT "bear" scene, reflecting his bold artistic expression.

Among the new talents, Jeanne Friot garnered attention with a collection sponsored by Tinder, challenging gender norms with provocative fishnet dresses and innovative designs like a dress made entirely of belts. Her runway featured messages of love and inclusivity, exemplified by models wearing slogans advocating for equality.

Overall, Paris Fashion Week 2024's menswear shows not only celebrated the established icons but also welcomed fresh voices pushing the boundaries of fashion and societal norms.