NYFW Menswear: Age-Defying Designs Steal the Runway Spotlight

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New York Fashion Week: The Shows officially launched on Friday, featuring a spotlight on men's fashion with four designers unveiling their latest collections. Among them is Y Chroma, a brand with a mission to cater to the often-overlooked middle-aged demographic. Launched less than a year ago, Y Chroma aims to address the fashion needs of individuals who find themselves wearing similar clothes to others in their age group.

Max Israel, the founder of Y Chroma, expressed the brand's objective of bringing uniqueness to the wardrobe of middle-aged men. He highlighted the challenge of transitioning from conventional fashion choices, noting that his customers want to break away from the monotony of mainstream clothing. Y Chroma draws inspiration from Generation X's heritage, combining the laid-back vibes of skate and surf culture with luxurious textiles and refined aesthetics.

Israel emphasized the significance of this initiative, pointing out that around 100 million men in the US and Europe belong to the middle-aged demographic, a substantial part of the GDP, yet they feel excluded from the fashion scene. Y Chroma is determined to change this narrative by offering distinct and appealing options for this demographic.

Another notable designer, Terry Singh, aged 57, returned with a collection designed to provide each man with a sharp and unique identity. Singh, known for using unconventional models, continues to break stereotypes by featuring individuals like Brian St. John, a record label vice president, who was discovered while having his photo taken on the streets of New York.

Fashion brand Landeros also participated in the morning session of the Men's Day event, presenting their unique perspective. Additionally, Jack Sivan's brand made its debut at Fashion Week, focusing on soft and playful tailoring.

The biannual Men's Day event is part of New York Fashion Week: The Shows, where nearly 50 brands, including renowned names like Carolina Herrera, Tommy Hilfiger, and Brandon Maxwell, will showcase their collections. The event spans several days, providing a platform for designers to exhibit their creativity and set the tone for upcoming trends in the fashion industry

Feb. 12, 2024 5:06 p.m. 5771

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