MrBeast Launches 1 Billion Acts of Kindness to Inspire Global Change

Dubai – Global YouTube sensation MrBeast, also known as Jimmy Donaldson, has officially launched the “1 Billion Acts of Kindness” campaign, inviting content creators from around the world to highlight their acts of kindness and social-impact initiatives. The campaign, designed to unify individual efforts into a global movement, is a collaborative effort with the 1 Billion Followers Summit and supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation.

The “1 Billion Acts of Kindness” campaign encourages creators to submit videos showcasing their positive contributions, whether through local volunteering, humanitarian support, or initiatives addressing global challenges. The submission window is open from November 7 to December 1, and participants are encouraged to use hashtags #1BKindness and #1BillionSummit when sharing their videos through the official campaign link.

An expert panel will evaluate submissions based on authenticity, storytelling, creativity, and measurable impact. The top ten creators will be personally announced by MrBeast at the fourth edition of the 1 Billion Followers Summit in Dubai in January 2026. These creators will collaborate with MrBeast and his team to execute high-impact acts of kindness, which will be documented across multiple videos on his widely followed platform.

Jeff Housenbold, CEO of Beast Industries, emphasized the transformative potential of social-impact content: “We’ve shown that social impact content has the power to change the world — and we’re only just beginning. Through this partnership, we’ll accelerate our mission to empower children in need and inspire a kinder, more compassionate world.”

Sunny Varkey, Founder of the Varkey Foundation, highlighted the campaign’s focus on education and opportunity, stating, “We wish to celebrate stories of kindness and compassion, and showcase the many imaginative ways education can open doors, create hope, and expand opportunity.”

Alia Al Hammadi, Vice Chairperson of UAE Government Media Office and CEO of the 1 Billion Followers Summit, expressed confidence in the initiative, adding that “social-impact content creators have the power to drive tangible positive change across communities worldwide.”

The “1 Billion Acts of Kindness” campaign not only aims to reward creators for their inspiring work but also seeks to cultivate a global community united by acts of compassion and creativity. By amplifying these stories, the campaign hopes to motivate millions to take small but meaningful actions that collectively make a significant impact.

Creators, philanthropists, and social advocates are encouraged to participate and be part of a movement that celebrates kindness, community engagement, and global social responsibility.