MAIR Group Unites 7 Brands Under New Abu Dhabi Cooperative Identity

Photo : Abu Dhabi Media Office

MAIR Group has changed the name and image of Abu Dhabi Cooperative Society (ADCOOP) at the Abu Dhabi Global Food Week, which is happening from November 26 to 28, 2024, at the ADNEC Centre in Abu Dhabi. This change brings seven well-known brands together under one name, making shopping better and helping with the UAE’s goals for food security.

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The seven brands now under ADCOOP are Abu Dhabi Coop, Al Ain Coop, Al Dhafra Coop, Delma Coop, COOPS, Earth, and Mega Mart. Combining these brands will help ADCOOP be a leader in the retail world, offering a better shopping experience for all people in the UAE, including Emiratis, Arabs, and people from other countries.

With this new identity, ADCOOP aims to offer good value, high quality, and services that meet the needs of different cultures. The company wants to show that the UAE is a place where everyone is welcome. ADCOOP promises to improve people’s lives, bring them together, and support the country’s diversity.

Captain Mohamed Juma Al Shamisi, Chairman of MAIR Group, said: "We believe in helping the UAE grow by investing in the food sector. The new ADCOOP is an important step in that direction, and we want to give everyone in the UAE a shopping experience like never before."

Nehayan Al Ameri, Group CEO of MAIR Group, said: "The new ADCOOP marks the start of a new era in the retail business. By blending the best business ideas with Emirati values, we aim to give people a unique shopping experience while also supporting the country’s food security."

The rebranding also introduces a new slogan: "Value, Bonding Generations." This shows ADCOOP’s goal of offering great value, bringing people together, and creating a space where everyone feels at home. ADCOOP wants to help the UAE become a place of innovation, inclusion, and sustainability.

By changing its look at the Abu Dhabi Global Food Week, ADCOOP shows it is supporting the UAE’s food security plans. ADCOOP is working to find reliable food suppliers, build partnerships, and use technology to help improve the country’s food system. The rebrand also shows ADCOOP’s commitment to the UAE’s goals of unity and excellence.

ADCOOP’s new image also focuses on community. It is not just a store, but a place where people can come together, share their experiences, and celebrate the values of kindness and inclusion. ADCOOP now meets the needs of all types of families, offering a modern and dependable shopping experience that brings people together from all over the world.