GrandRose Champions Cancer Awareness Through Floral Initiatives

Dubai, UAE – GrandRose, a distinguished brand under Grandiose, has successfully concluded a month-long series of impactful initiatives in honor of Breast Cancer Awareness Month. Through these efforts, the brand reaffirmed its dedication to fostering hope, compassion, and community engagement through the art of flowers.

Throughout October, GrandRose collaborated with partners spanning fitness, retail, healthcare, and education sectors to raise awareness, promote early detection, and support fundraising efforts for the Al Jalila Foundation.

In the fitness sector, GrandRose participated in the Ignite Pink is Punk campaign, a three-day fundraising event supporting Al Jalila Foundation. Over 900 flower stems were gifted to participants, symbolizing encouragement and solidarity in the fight against cancer.

In retail, GrandRose hosted a Breast Cancer Awareness Booth at Dubai Mall, distributing more than 5,000 flower stems and sparking meaningful conversations about self-care, wellness, and the importance of early detection.

Within healthcare, the brand partnered with American Hospital Dubai for an awareness initiative at the Al Jafiliya GDRFA centre, engaging over 100 female employees. The event featured a flower booth and three interactive workshops on floral care and arrangement, representing nurture, resilience, and hope.

In the education sector, GrandRose joined the Pink & Blue event at Hartland School, where more than 250 students and parents participated to raise awareness and funds for both breast and prostate cancer. The brand’s booth offered flower stems and small plant pots, with all proceeds donated to the Al Jalila Foundation.

Rafat Khoury, General Manager at GrandRose, said, “At GrandRose, every flower carries a message of hope and renewal. Through these initiatives, we aimed to transform simple gestures into meaningful moments, inspiring strength, unity, and compassion within the community. Partnering across industries has allowed us to contribute, in our own way, to a cause that impacts countless lives.”

Through its ongoing collaborations and purpose-driven initiatives, GrandRose continues to leverage its floral artistry to unite communities, raise awareness, and support causes that nurture both hearts and lives.