Post by : Dr. Amrinder Singh
UAE, May 14, 2024: Integrate Middle East 2024, the MENA region’s premier professional audio-visual (Pro AV) and media technology exhibition, will gather global and regional experts at its summit. Attendees will gain valuable insights into the transformative effects of emerging technologies fostering innovation within the media and Pro AV industries.
Co-located with CABSAT 2024, Integrate ME is scheduled from May 21 to 23, 2024, at the Dubai World Trade Centre. The event promises an unparalleled networking and learning experience for the Pro AV integration value chain. In addition to showcasing the MENA region’s vast market potential, the exhibition will feature cutting-edge solutions across various verticals and explore recent industry trends.

Global thought-leaders will convene at the three-day event to discuss the importance of crafting a robust Pro AV strategy, promoting innovation, and exploring the revolutionary potential of innovative technologies. The summit will include a diverse lineup of presentations, speaker sessions, and panel discussions. Key topics include the integration of AI and Hybrid Pro AV into immersive storytelling, digital installations and AV Innovation, the Future of Entertainment Architecture, AI in Built Environment, Pro AV Software integration, and the potential of mixed reality market experiences.
The second edition of the Integrate Middle East Summit boasts an impressive lineup of distinguished speakers, including:
This top-tier panel will offer attendees valuable insights from industry leaders, shaping the future of Pro AV integration.
Daria Prodaevich, Director - Theatre of Digital Art (TODA), stated: “It is an honour to participate in the second edition of Integrate Middle East, the most influential event for the Pro AV industry. I am privileged to address the attendees on May 21, 2024, presenting future trends on ‘The Art of Immersion: Digital Installations and AV Innovation.’ The summit promotes TODA’s mission of creating genuine 360° experiences that connect people and businesses to UAE culture through technology. My presentation will highlight how cutting-edge AV technologies can create immersive art experiences, including projection mapping, spatial audio, and interactive displays.”
This year’s platform is designed to highlight the limitless market potential of the MENA region, uncover the latest industry trends, and showcase critical business solutions across various sectors. The event will converge the worlds of education, media, entertainment, hospitality, retail, and communication, offering attendees access to cutting-edge Pro AV technology solutions from global leaders.
About Dubai World Trade Centre: Aiming to make Dubai the world’s leading destination for major exhibitions, conferences, and events, DWTC has evolved from a regional MICE industry forerunner into a multi-dimensional business catalyst, focusing on Venues, Events, and Real Estate Management. Complementary services include media/advertising, engineering and technical consultation, wedding planning, security services, and an award-winning hospitality portfolio.
About Integrate Middle East: Integrate Middle East is a leading forum and sourcing platform for the global Pro AV and Media Technology community. It connects technology leaders with integrated solution buyers from sectors such as Education, Media, Entertainment, Hospitality, Retail, and Communication. The platform offers opportunities to expand businesses, access cutting-edge solutions from top broadcast, Pro AV, and media technology providers, and discover best practices across markets. It features interactive learning zones, multi-conferencing demo areas, and smart home simulators, showcasing a range of products and services from Pro AV manufacturers and integrators.
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