Post by : Bianca Qureshi
Dubai’s thriving business landscape is making waves internationally, with Italian solar equipment manufacturer PEIMAR taking a significant leap. The company, operating its Middle East headquarters from Dubai, has successfully entered the markets of Georgia and Armenia, following a strategic trade mission organized by the Dubai Chamber of Commerce.
During the mission, PEIMAR finalized a major agreement to supply photovoltaic (PV) modules for a commercial installation in Tbilisi. The first shipment has already been dispatched, marking a strong start in Georgia. Additionally, PEIMAR signed a cooperation agreement with an Armenian solar company, signaling its commitment to regional growth.
The trade mission offered PEIMAR a platform for direct engagement with local partners, facilitating a series of B2B meetings that explored market potential and business synergies. Discussions ranged from logistics and tax procedures to legal frameworks, providing the Dubai-based company with critical insights for a smooth market entry.
Operating as a strategic hub for distribution across the Middle East, Asia, Africa, and CIS countries, PEIMAR aims to leverage Dubai’s global connectivity to expand its footprint. The company specializes in solar energy equipment, including photovoltaic modules, inverters, batteries, and electric vehicle chargers, combining research, design, and manufacturing capabilities.
This expansion aligns with Dubai Chamber’s ‘New Horizons’ initiative, which helps Dubai-based businesses explore international markets by offering guidance, market intelligence, and partnership opportunities. The initiative is part of the chamber’s broader goal to strengthen Dubai’s foreign trade presence and support sustainable growth of its private sector.
By entering Georgia and Armenia, PEIMAR not only secures new business avenues but also reinforces Dubai’s reputation as a hub for innovation-driven companies ready to compete on a global scale.
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