UAE Hosts Bridge Summit 2025 with X to Showcase AI Media Trends

Abu Dhabi, UAE – Bridge Summit 2025, the world’s largest gathering for the media, content, and entertainment industries, is set to highlight the future of media through innovation and artificial intelligence. Scheduled from December 8 to 10, 2025, at the Abu Dhabi National Exhibition Centre (ADNEC), the summit has announced a strategic partnership with global platform X to showcase AI-powered tools and industry trends.

The collaboration was formalized in meetings between H.E. Abdulla bin Mohamed bin Butti Al Hamed, Chairman of Bridge, and Dr. Jamal Al Kaabi, Vice Chairman, alongside X’s leadership team. The partnership will see X actively participate in the summit with thought-leadership sessions, interactive workshops, and live demonstrations of its cutting-edge technology. Summit attendees will be able to engage with X’s innovative solutions through interactive installations and AI-integrated digital screens, serving as real-time event guides.

“This partnership underscores the UAE’s global leadership in innovation and responsible AI,” said H.E. Abdulla Al Hamed. “It strengthens collaboration among media, policy, finance, and technology leaders, fostering a connected and resilient society while advancing the global media landscape.”

Reem Sadiq, Head of Government Affairs and Partnerships for MENA at X, said, “We are proud to collaborate with Bridge Summit to present real-time global trends and demonstrate how X empowers creators, storytellers, and innovators. This partnership highlights the UAE’s role in leading global discussions on digital transformation and innovation.”

Bridge Summit 2025 spans over 1.65 million square feet at ADNEC and is expected to host more than 60,000 participants, 300 exhibitors, and over 300 activities, including 200 panel discussions and 50 interactive workshops. The event provides a global platform for knowledge exchange, technological exploration, and creative collaboration.

The summit will cover seven thematic tracks:

1. Media – redefining news and audience engagement.
2. Creator Economy – exploring the impact of influence and monetization.
3. Music – analyzing trends in streaming, rights, and AI integration.
4. Gaming – examining interactive play, virtual worlds, and emerging technologies.
5. Technology & AI – showcasing innovation in data, tools, and smart media solutions.
6. Marketing – studying consumer behavior and storytelling techniques.
7. Film – celebrating cinematic and visual creativity.

Through these tracks, Bridge Summit 2025 aims to provide a comprehensive view of how technology, creativity, and collaboration are shaping the future of content creation, entertainment, and communication worldwide. With X’s AI-powered insights and interactive technology, the summit promises to be a landmark event for global media innovation.