Sharjah Announces SGCA 2025 Winners at IGCF Closing Ceremony

The Sharjah Government Media Bureau (SGMB) has officially announced the nominees for the 12th edition of the Sharjah Government Communication Award (SGCA 2025). The winners will be revealed and honored during the closing ceremony of the 14th International Government Communication Forum (IGCF), which will take place on September 11, 2025, at Expo Centre Sharjah. This year, the forum will run from September 10 to 11, 2025, under the theme “Communication for Quality of Life.”

The SGCA 2025 is one of the most important platforms in the region that recognizes excellence, creativity, and innovation in government and strategic communication. It aims to highlight achievements that make a positive impact on society, encourage sustainable development, and promote collaboration between governments, organizations, and the private sector.

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Nominees and Categories

This year, the Sharjah Government Communication Award received over 2,600 entries from different countries. After a thorough screening process, more than 600 submissions from 37 countries moved to the next stage. Finally, 170 entries were evaluated by the Supreme Jury Committee, which includes some of the most respected media and communication experts in the region.

The award has 23 categories that are divided into five main sectors:

1. Awards for Government Entities, International Organizations, and the Private Sector

2. Individual Awards

3. Partner Awards

4. Jury Awards

5. Best Innovators Competition in Smart Communication Award

Supreme Jury Committee

The final evaluation of the submissions is conducted by the Supreme Jury Committee, which is composed of highly experienced professionals, including:

• His Excellency Mohammed Jalal Al Raisi, Head of the Judging Committee

• His Excellency Dr. Ali Qasim Jawad Al Lawati, President of the Royal Academy of Management

• Dr. Yasar Jarrar, Senior Strategy Advisor

• Dr. Ahmed Abdel Rahman Al Arfaj, Writer and Journalist

• His Excellency Sami Al Reyami, Journalist and Columnist

• His Excellency Shihab Alhammadi, Vice Chancellor at the University of Sharjah

• His Excellency Ali Jaber, Director of MBC Group and Dean of MBRSC at the American University in Dubai

• Muhammad Majid Al Suwaidi, Director of the Sharjah Sports Channel

• Mona El Shazly, Egyptian TV Host

The jury carefully evaluated each submission based on impact, creativity, sustainability, and the ability to improve the quality of life through communication.

Key Categories and Shortlisted Nominees

Government Entities & International Organizations

Best Integrated Communication System

• Sharjah Police Headquarters (UAE)

• Ministry of Human Resources & Social Development (Saudi Arabia)

• General Directorate of Residency & Foreigners Affairs — Dubai (UAE)

Best Innovation in Government Communication

• Ministry of Media (Saudi Arabia)

• Sharjah Electricity, Water & Gas Authority (UAE)

• Ministry of Interior (Saudi Arabia)

Best Communication Targeting Youth

• Best Campaigns Positively Impacting Youth Awareness & Practices:

  • Ministry of Human Resources & Social Development (Saudi Arabia)

  • Abu Dhabi Police HQ (UAE)

  • YouthNet Global (Bangladesh)

• Best Communication Program Supporting Emerging Projects & Youth:

  • International Institute of Tropical Agriculture — IITA (Nigeria)

  • Ministry of Youth & Sport (Azerbaijan)

  • Sharjah Media City — Shams (UAE)

Best Crisis Communication Strategy

• Sharjah Housing Department (UAE)

• Ministry of Municipalities and Housing (Saudi Arabia)

• Dubai Civil Defence (UAE)

Government, International Organizations & Private Sector

Best Communication & Media Content

• Public Sector:

  • Statistics Centre — Abu Dhabi (UAE)

  • Ministry of Media (Saudi Arabia)

  • Ministry of Health & Prevention (UAE)

• Private Sector:

  • Touch (Saudi Arabia)

  • du (UAE)

  • Atnaffas Creative Productions (Bahrain)

Best Communication Practices Supporting Social Responsibility

• Public Sector:

  • General Entertainment Authority (Saudi Arabia)

  • Al Ain Municipality (UAE)

  • Dubai Police (UAE)

• Private Sector:

  • Touch (Saudi Arabia)

  • Neurabloom (UK)

Best Investment in Soft Power to Support Communication Programs

• Abu Dhabi Fund for Development (UAE)

• Ministry of Industry & Advanced Technology (UAE)

• Trends Research & Advisory (UAE)

Best Innovative Project Targeting Children & Adolescents

• Public Sector & International Organizations:

  • Heritage Commission (Saudi Arabia)

  • Sharjah Children (UAE)

• Private Sector:

  • Digital Media (Jordan)

  • New Media Academy (UAE)

  • Spacetoon (UAE)

Best Campaigns Promoting Cultural Identity & Arabic Language

• Tahaddath Arabic Holding Group (Saudi Arabia)

• King Salman Global Academy for the Arabic Language (Saudi Arabia)

Individual Awards

Best Youth Initiative in Government Communication

• Ahmed Kassem (Egypt)

• Nasira Al Arabi, United Nations Office (UAE)

• Molhemoon — Inspires (Bahrain)

Best Official Spokesperson

• Omar Al-Qahtani — Ministry of Media (Saudi Arabia)

• Brigadier General Dr. Jasim Mohammed bin Hadda Al Suwaidi — Sharjah Police (UAE)

• Sultan Al-Rajhi — Saudi Water Authority (Saudi Arabia)

Best Changemakers in Digital Content

• Under 18: Muzna Jalal (UAE), Hiyam Al-Hassani (UAE), Hamdan & Sultan Al Shehhi (UAE)

• Over 18: Abdullah Al-Alawi (Saudi Arabia), Mostafa Sionga (Morocco), Mohannad Diab (Egypt)

Best Research in Communication Sciences

• Mohammed Al-Shaaban (Bahrain)

• Medhat Suleiman (UAE)

• Sama Alwan (Egypt)

Partner Awards

Best AI Technology Communication in Service of the Community (MIT Kuo Sharper Centre)

• Zindi Platform (USA/Africa)

• The Sager – Al Haytham AI Drone Initiative (Jordan)

• ADNOC (UAE)

Best Communication Practices for Development Advances (CSO Network)

• UAE National Committee on SDGs (UAE)

• ENOC (UAE)

• Tristar (UAE)

Outstanding Development & Cultural Communication

• Excellence in Communication for Sustainable Development:

  • ‘Fry to Fly’ & ‘No Refry’ — Bangchak (Thailand)

  • Free Nutritious Meal Programme — GoTo Group (Indonesia)

  • ‘Talk It Out’ — Prudential Plc / Prudence Foundation (Malaysia & Vietnam)

• Excellence in Communication for Food Security & Quality of Life:

  • ‘Voices for Sustainable Food Systems & Quality of Life’ — CoELIB, Egerton University (Kenya)

  • ‘Approaches for Excellence… — Botswana Perspective’ — University of Botswana & BITRI (Botswana)

Best Innovative & Flexible Communication Initiatives (UNITAR)

• UNHCR (International)

• Amaj Rahimi Midani — Poseidon-AI’s Blueprint for Sustainable Ocean (Costa Rica)

• Katie Merx — Beyond Storytelling (USA)

Outstanding Personality in Government & Strategic Communication (Department of Government Relations — Sharjah)

• Winner to be announced later

Jury Awards

Outstanding Communication Award for a Higher Quality of Life

• Bee’ah Group (UAE)

• Sharjah Housing Department (UAE)

• Department of Agriculture & Livestock (UAE)

SGCA 2025: A Platform for Excellence

The 12th edition of SGCA continues to be a leading platform to celebrate communication excellence and innovation, both locally and internationally. The award focuses on projects and initiatives that make a real impact on society, support sustainability, and promote partnerships capable of improving the quality of life.

With its carefully structured evaluation process, SGCA highlights the importance of strategic communication in governance, youth development, cultural promotion, crisis management, and technological innovation.

The event is expected to bring together top media professionals, government officials, innovators, and young changemakers from around the world to celebrate creativity and outstanding achievements in communication.

The winners of SGCA 2025 will officially be revealed on September 11, 2025, marking the closing ceremony of IGCF 2025. This event will showcase the best practices in government communication and honor initiatives that contribute to a better, informed, and connected society.

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