Mada Media Drives Dubai OOH Growth via Strategic Forum

Dubai, UAE – 22 January 2026: Mada Media, the official authority responsible for issuing Out-of-Home (OOH) advertising permits in Dubai, convened its Strategic Partners Forum yesterday, gathering leading OOH investors and key industry stakeholders. The forum aimed to strengthen strategic partnerships, align the sector with regulatory standards, and unlock new investment opportunities.

The event was attended by Mada Media’s Board of Directors, CEO Mansoor Al Sabahi, and representatives from Dubai’s top OOH investment firms. It underscored Mada Media’s commitment to preserving Dubai’s visual appeal, advancing sustainability, and positioning the city as a global leader in innovative urban advertising.

Deepening Collaboration

The forum provided a platform for investors and stakeholders to align on industry best practices, develop unified frameworks for regulatory compliance, and accelerate digital transformation across the OOH sector. Participants reviewed the Out-Of-Home Advertising Manual, explored emerging technologies, and discussed trends shaping the global OOH market.

Interactive workshops allowed attendees to share insights, discuss challenges, and co-create innovative solutions to sustain sector growth. This collaborative approach ensures Dubai’s OOH market continues to attract high-value investment while maintaining its sophisticated urban aesthetics.

Stimulating Growth
Insights gathered during the forum will guide Mada Media’s corporate strategy for regulating and developing the OOH sector. Initiatives include expanding investment opportunities, attracting international brands, and supporting economic growth, all in line with Dubai’s 2040 Urban Master Plan.

In his opening remarks, CEO Mansoor Al Sabahi highlighted the importance of continuous engagement with key investors. He stated:
"Mada Media has successfully completed its start-up phase. Our focus now is on consolidating the sector, ensuring compliance, and driving digital innovation. By balancing operational excellence with investor profitability, we aim to make Dubai’s OOH market commercially attractive while enhancing its visual identity."

The forum featured a technical presentation by Daniel Bunyan, Partner at Strategy&, on global best practices and industry trends, followed by three thematic workshops. Outcomes from these sessions were reviewed in a closing plenary moderated by Mada Media’s strategic advisors.

Through initiatives like the Strategic Partners Forum, Mada Media continues to reinforce Dubai’s OOH sector by enhancing sustainability, ensuring public safety, preventing visual pollution, and driving economic development. By attracting capital, promoting investment, and welcoming global brands, Mada Media is shaping the future of Dubai’s dynamic Out-of-Home advertising market.