Victoria’s Secret Opens New Flagship at Mall of Emirates

Dubai, UAE – 06 January 2026:

Victoria’s Secret, the globally renowned specialty retailer of lingerie, beauty, and lifestyle products, has officially opened its newest store at the iconic Mall of the Emirates in Dubai. The launch further strengthens the brand’s presence in the region, bringing its signature blend of fashion-forward design, luxury, and innovation to one of the city’s most prestigious retail destinations.

Located within the striking atrium of the Fashion Dome, the new store features an elevated design concept with refined aesthetics and intuitive layouts. The thoughtfully planned space ensures seamless navigation, allowing customers to effortlessly explore the brand’s diverse product offerings while enjoying an enhanced and immersive shopping experience.

The grand opening was celebrated with an exclusive in-store event marked by elegance and excitement. A ribbon-cutting ceremony led by style icon and entrepreneur Karen Wazen added a touch of glamour to the occasion, creating a memorable moment filled with energy, sophistication, and festive spirit.

Shoppers visiting the store can discover Victoria’s Secret’s complete assortment of products, including its iconic bras, panties, lingerie, sleepwear, and loungewear collections, designed to combine comfort, confidence, and modern style. The store also showcases the brand’s popular beauty range, featuring an array of fine fragrances, body mists, and scented products.

Among the highlights is Victoria’s Secret’s best-selling Bombshell Eau de Parfum, celebrated for its vibrant composition. The fragrance opens with bright notes of Brazilian purple passion fruit, balanced by the creamy sweetness of Madagascan vanilla orchid, and finishes with the brand’s signature floral heart of peony.

Enhancing the customer experience further, the store offers personalized, one-on-one bra fitting services. These complimentary fittings are available without prior appointments, ensuring every customer receives expert guidance and a perfectly tailored fit.

With its latest opening at Mall of the Emirates, Victoria’s Secret continues to redefine the retail experience in Dubai, blending luxury, personalization, and contemporary design under one stylish roof.