Etihad Rail reveals new corporate identity with refreshed logo and strategic vision

Photo : Abu Dhabi Media Office

Etihad Rail, the developer and operator of the UAE National Rail Network, has officially revealed its new brand identity, marking a significant step in the company’s ongoing evolution. This rebranding includes a revamped logo, along with a refreshed mission, vision, and set of values that reflect the company's growth trajectory and future ambitions.

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The new identity is aligned with Etihad Rail's comprehensive strategy, supporting its expansion plans and long-term growth objectives. By embodying the Spirit of the Union, the refreshed brand highlights the vital role of the railway network in enhancing connectivity and cohesion across the various cities and regions of the UAE. This approach reflects the company's mission to unite the nation through a robust, efficient transportation infrastructure.

Etihad Rail’s new brand identity also aligns closely with the broader vision of the UAE’s leadership, under the guidance of His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Development and Martyrs Families Affairs and Chairman of Etihad Rail. His Highness has acknowledged the significant national achievements made in recent years, and Etihad Rail’s transformation is seen as a key contributor to the continued progress of the country.

The company’s new vision focuses on serving the UAE by providing increased opportunities and improving connectivity through a safe and sustainable railway network. Etihad Rail aims to link communities and industries, thereby playing a pivotal role in the UAE's economic development. Several milestones have already been achieved, including the successful launch of freight train operations and the integration of the National Rail Network with the upcoming passenger station in Sharjah. The development of passenger train services further highlights the company's innovative edge and commitment to advancing the region's transportation infrastructure.

The updated Etihad Rail logo draws inspiration from several symbolic elements. The design is centered around the eye of the falcon, reflecting the bird’s agility, precision, and speed, qualities that resonate with the railway network’s operational goals. The logo also incorporates a silhouette of a train and railway track, further emphasizing Etihad Rail’s focus on connectivity and movement. This new visual identity underscores the company's determination to achieve its long-term goals and embodies its ambitious vision for the future.

Etihad Rail’s new slogan, “We Move Together,” encapsulates the company's core mission. It reflects the commitment to connecting communities and industries across the UAE, fostering collaboration, and working towards a more connected and sustainable future. The slogan also reinforces Etihad Rail’s dedication to its key stakeholders—whether they be passengers, industries, or local communities—ensuring that all are united through the rail network.

The new brand is supported by four main values: Committed, Considerate, Creative, and Connected. These values highlight the company's dedication to delivering efficient and sustainable services, fostering innovation, and maintaining a strong bond with the communities and industries it serves.

In addition to rebranding the parent company, the updated identity extends to Etihad Rail’s subsidiaries: Etihad Rail Freight, Etihad Rail Infrastructure, and Etihad Rail Mobility. This demonstrates Etihad Rail's commitment to enhancing services across logistics, freight transportation, and passenger travel by rail. Together, these divisions will help Etihad Rail continue to play a leading role in driving the UAE’s transportation future, providing a modern, efficient rail network that will support the nation’s economic and social goals for years to come.