Dubai’s New Summer Campaign Welcomes Visitors With Fun Passports

Photo: Dubai Government Media Office 

Dubai is known around the world for its beautiful buildings, luxury shopping malls, and exciting tourist places. This summer, Dubai has come up with a new and unique idea to make visitors feel even more special. The Government of Dubai Media Office has a creative arm called Brand Dubai. Brand Dubai always thinks of new ways to promote the city, and this time, it has partnered with the General Directorate of Identity and Foreigners Affairs in Dubai to launch an exciting summer campaign called #DubaiDestinations.

What Is This New Summer Campaign?

This summer campaign is all about showing people the best things to do in Dubai during the hot months. Many people think Dubai is too hot in summer, but Brand Dubai wants to change this idea. They want to show that Dubai has many fun activities even in summer.

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As part of this campaign, they are giving out special souvenir passports to visitors. These passports are not real travel documents, but they look like small colourful books. When people go to the General Directorate of Identity and Foreigners Affairs office in Dubai, they will receive these passports as a gift.

Why Are These Passports Special?

These souvenir passports are very unique. Inside the passport, there is a QR code. When visitors scan this QR code on their phone, it will take them to the Dubai Destinations website. On this website, people can find:

• Interactive guides
  These guides tell them where to go, what to eat, and what to do in Dubai.

• Curated itineraries
  Itineraries are ready-made travel plans. They help visitors plan their day or week easily without any confusion.

• Information about summer events
  From indoor attractions to shopping festivals and cultural activities, visitors can learn about everything happening in Dubai during summer.

When Did This Start?

The new summer passport activation went online on July 24. This means that from July 24 onwards, visitors can get these passports and use them to explore the city in a fun way.

What Is The Main Aim Of This Initiative?

The main aim of this initiative is to promote Dubai’s tourism during summer. Dubai wants to show the world that it is a city that can be enjoyed in every season. Many tourists come to Dubai in winter because the weather is pleasant. But now, Dubai is encouraging people to visit in summer too by offering them special experiences and guides.

This initiative also wants to:

• Make visitors happy and excited
  When people receive something like a passport as a gift, they feel welcomed and happy. It gives them a feeling of belonging.

• Help families spend quality time
  The guides help families find fun places where they can go together, eat good food, watch shows, and enjoy indoor games.

• Showcase Dubai’s multicultural environment
  Dubai is home to people from many countries. Its food, art, music, and events represent cultures from all over the world. This initiative shows that everyone can find something they love in Dubai.

How Will This Help Tourists?

Tourists often find it hard to plan what to do in a big city like Dubai. With these passports and the QR code guides, tourists can:

• Save time by following the ready-made plans

• Discover places they never knew about

• Enjoy safe and family-friendly experiences

• Feel excited to come back to Dubai again in the future

What Does Brand Dubai Say About This?

Brand Dubai has said that this campaign is part of their wider efforts to promote Dubai’s tourism offerings. They want to improve every visitor’s experience so that people remember Dubai as one of the best places in the world to visit. They also want to make sure visitors enjoy the city’s attractions, shopping, dining, and cultural activities even during the hot months.

Who Will Benefit From This Campaign?

• Residents of Dubai
  Even people who live in Dubai can use these passports to discover new places with their family and friends.

• Visitors and tourists
  Tourists visiting Dubai for the first time will find this very helpful to explore the city without confusion.

• Businesses and tourism spots
  When more people visit these attractions, it also helps the businesses grow and earn more.

Where Can You Learn More?

If you want to know more about this campaign, you can visit @BrandDubai on Instagram. There, they post pictures, videos, and stories about Dubai’s best places. You can also check the hashtag #DubaiDestinations to see posts from other visitors who are sharing their experiences.

Why Is Dubai Doing This?

Dubai always tries to be ahead in everything. Whether it is building the tallest tower or having the largest shopping mall, Dubai likes to lead the world. Tourism is very important for Dubai’s economy. By creating such unique campaigns, Dubai makes sure that people keep coming back for vacations, business trips, and shopping festivals.

How Can You Use The Passport?

When you get the passport:

1. Open it and look for the QR code.

2. Scan it using your phone camera or QR code app.

3. It will take you to the Dubai Destinations website.

4. Explore the interactive guides and plans.

5. Choose what you want to do with your family.

6. Visit those places and enjoy your time in Dubai.

This passport is also a nice memory to take back home. You can keep it in your travel collection to remember your fun time in Dubai.

This new summer passport campaign by Brand Dubai and the General Directorate of Identity and Foreigners Affairs is a beautiful initiative. It shows that Dubai cares about its visitors. It wants them to have the best experiences and create happy memories with their families. Whether you are a tourist or a resident, this campaign will help you see the best of Dubai in an easy, fun, and planned way.

So, if you or your family members are going to the General Directorate of Identity and Foreigners Affairs in Dubai soon, do not forget to collect your special Dubai summer passport and start your exciting journey today.