Dubai Land Department Launches Ejari Awareness Campaign

Dubai, United Arab Emirates, 6 January 2026:

Dubai Land Department (DLD) has announced the launch of a comprehensive awareness campaign focused on the ‘Ejari’ system, reinforcing its commitment to improving transparency, protecting stakeholder rights, and enhancing the overall efficiency of Dubai’s rental market.

The initiative forms part of DLD’s ongoing efforts to educate all customer segments on lease registration processes, strengthen the regulation of landlord-tenant relationships, and elevate the customer experience through accessible and reliable information. By promoting a deeper understanding of Ejari services, the campaign supports trust, clarity, and compliance across the rental ecosystem.

Launched under the slogan ‘Step by Step’, the campaign delivers clear and simplified educational content addressing the most frequently asked questions related to Ejari. These include procedures for lease registration and cancellation, downloading Ejari certificates, calculating rental increase percentages, and understanding notification and non-renewal requirements, all in line with Dubai’s approved legal and regulatory frameworks.

The campaign is designed to empower landlords, tenants, and real estate brokers with accurate, up-to-date guidance, reducing the need for repeated inquiries while ensuring smoother and more efficient interactions with DLD’s services. By offering unified and easily accessible digital content, DLD aims to streamline processes and enhance user confidence in the rental system.

Dubai Land Department is rolling out the awareness campaign across its official digital platforms, including its website and social media channels, supported by visual and audio educational materials. This multi-channel approach reflects DLD’s dedication to simplifying the customer journey, boosting customer happiness, and contributing to the long-term sustainability and stability of Dubai’s rental market.

DLD has encouraged all stakeholders—landlords, tenants, and real estate brokers—to engage with its official channels and leverage the available awareness resources to fully benefit from the guidance and digital services offered through the Ejari system.