Camelicious Unveils UAE Wellness Insights at Gulfood 2026 Panel

Dubai, UAE – 28 January 2026 — Camelicious, the UAE’s leading camel milk brand, strengthened its role as a regional wellness pioneer by unveiling exclusive consumer wellness insights at Gulfood 2026 during the panel titled “Unveiling UAE’s Wellness Blueprint: Insights Shaping the Future of F&B.”

Developed in collaboration with YouGov, these insights provide an in-depth, data-driven understanding of how UAE residents perceive wellness, how these intentions influence their daily consumption habits, and the implications for the future of food and beverage innovation. The panel brought together Camelicious’ senior leadership with experts in public health, nutrition, and food innovation, creating a comprehensive discussion on wellness trends, challenges, and opportunities in the UAE.

The conversation emphasized the growing consumer demand for functional and health-driven products while identifying the gap between wellness intentions and daily behavior—a gap Camelicious is actively bridging through innovation, research, and product development.

“This panel was critical in moving the wellness conversation from aspiration to evidence,” said Hesham Yehia, Acting CEO of Camelicious. “By grounding the discussion in real consumer data and uniting voices from health, nutrition, and industry, we were able to pinpoint the gaps and define the path forward. Camelicious is committed to leading this transformation.”

The session highlighted Camelicious’ commitment to turning insights into tangible impact. Through strategic investment in research, innovative processing techniques, and scalable product formats, the company is redefining how camel milk contributes to wellness—both for consumers and in B2B channels—while supporting the evolution of the UAE’s food ecosystem.

Presented on the global stage of Gulfood 2026, the panel positioned Camelicious not just as a producer of camel milk but as a thought leader, driving the next chapter of wellness-led food and beverage innovation in the UAE and beyond.