UAE launches 'Kindness and Mercy' campaign to promote marriage awareness.

Post by: Raman Preet

The Family Development Foundation (FDF) in Abu Dhabi has recently initiated the 'Kindness and Mercy' campaign, aimed at raising awareness about the concept of marriage. This significant campaign has been launched under the patronage of Her Highness Sheikha Fatima bint Mubarak, who holds key positions such as President of the General Women’s Union (GWU), Supreme Chairwoman of the Family Development Foundation, and Chairwoman of the Motherhood and Childhood Supreme Council.

The campaign's launch underscores the vision and directives of Her Highness Sheikha Fatima bint Mubarak, also known as the 'Mother of the Nation'. It aligns with her unwavering commitment to promoting family cohesion, reinforcing social fabric, and strengthening family ties across society. With a focus on introducing purposeful social initiatives and innovative services, the campaign seeks to actively contribute to fostering a strong sense of unity among all members of society.

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Recognizing the pivotal role of the family in shaping society, Her Highness emphasizes a comprehensive approach to addressing diverse challenges, thereby upholding core values within the community. The primary objective of the 'Kindness and Mercy' campaign is to underscore the significance of marriage as a fundamental foundation for societal stability and progress. It aims to cultivate a positive perspective among youth regarding marriage and the selection of suitable life partners, thereby nurturing a generation that comprehends the importance of marriage in building and sustaining strong family units.

The campaign launch event witnessed the participation of esteemed dignitaries including Dr. Mugheer Al Khaili, Chairman of the Department of Community Development — Abu Dhabi, Mariam Mohammed Al Rumaithi, Director General of FDF, and other prominent figures. The occasion served as a platform to highlight the campaign's objectives and underscore the importance of promoting healthy family dynamics within society.

Moreover, the campaign's Media Platform, now in its third edition, plays a pivotal role in addressing prevalent social issues and needs. Through purposeful and targeted media content, the platform aims to drive social change, foster unity in government visions and efforts, and contribute positively to the development of an informed society. It raises awareness about various family and community matters, aligning with the country's objectives and values.

Her Highness Sheikha Fatima bint Mubarak conveyed several insightful messages during the launch event, directing her words towards families and society at large. Her messages underscored the importance of fostering healthy family dynamics, promoting values of compatibility and cohesion across generations, and embracing premarital guidance and family counseling when needed.

Furthermore, she emphasized the need for media outlets to play a proactive role in addressing emerging social issues and promoting community awareness while upholding Islamic and Arab values. Through collective efforts and collaboration, she expressed confidence in the campaign's ability to support young men and women in navigating marriage, parenthood, and family challenges, thereby fostering a stable and prosperous society.

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