Survey Indicates Where, How, When, and Who Travels in India

Post by: Kanchan Chandel

Photo-Times of India

Indian travelers, from backpackers to luxury seekers, are reshaping both domestic and international tourism landscapes, with MakeMyTrip's India Travel Trends Report shedding light on their evolving behaviors. Drawing insights from over 100 million annual active users, the report unveils key trends influencing travel patterns, preferences, and behaviors across the country.

Rajesh Magow, Co-founder and Group CEO of MakeMyTrip, emphasizes the importance of understanding these evolving travel behaviors to shape the future of tourism. The report serves as a crucial tool to bridge the demand and supply gaps in the travel and hospitality industry, guiding policy-making, destination selection, and experience creation to align with travelers' unique preferences and aspirations.

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Key insights from the report reveal significant shifts in where, when, and how Indians travel:

Where India Travels:
- The number of individuals taking more than three trips per year has surged by 25% in 2023 compared to 2019.
- Tier-2 and tier-3 cities are increasingly embracing spiritual journeys, with searches for destinations with or around religious spots witnessing a remarkable 97% growth in the last two years.
- Weekend getaways remain popular, with searches for destinations like Jim Corbett witnessing a 131% increase in 2023 compared to the previous year.
- Dubai, Bangkok, and Singapore top the list of international travel destinations, while emerging destinations like Hong Kong, Almaty, and Paro see significant growth in interest.

When, With Whom, and How India Travels:
- Family travel bookings have seen a notable 64% increase in 2023 compared to 2022, followed by a 23% growth in solo traveler bookings.
- Flight booking preferences reveal that 50% of all domestic flyers opt for flights between 9 am and 6 pm, with a significant portion of bookings made spontaneously, especially for domestic flights.
- Accommodation booking trends show that 56% of domestic leisure hotel bookings are made less than a week before travel, while 33% of international hotel bookings are made at least 30 days in advance.
- UPI emerges as the most preferred payment method for booking travel, accounting for close to 40% of all transaction types.

Annexure insights offer city-specific data, highlighting destination preferences, flight booking trends, accommodation preferences, and payment methods across major cities like Delhi, Mumbai, Kolkata, Chennai, Bangalore, and Hyderabad.

The MakeMyTrip India Travel Trends Report underscores the evolving dynamics of Indian travelers, providing valuable insights for stakeholders to tailor offerings and enhance the overall travel experience. By leveraging these insights, the travel industry can adapt to changing consumer preferences and drive sustainable growth in the tourism sector.

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