Komerz Appoints Paramjit Singh as Managing Director to Lead India Expansion

Komerz India, the Indian arm of UK-based Komerz Global, a leading global distributor specializing in omni-channel commerce solutions, has announced the appointment of Paramjit Singh as its new Managing Director. This strategic move comes as the company deepens its commitment to expanding its presence in the rapidly growing Indian market.

With over 34 years of experience in the beverage and FMCG sector, Paramjit Singh brings a wealth of knowledge, strategic insight, and leadership experience. Over the years, he has held senior positions at some of India’s and the world’s most prominent companies, including Pepsi, UB Group, Shaw Wallace, Whyte Mackey Group Scotland (India), Remy Martin Group France (India), and the Edrington Group Scotland (India), where he notably played a key role in launching and managing super-premium brands.

Komerz India’s Vision and Strategy

Komerz Global entered India earlier this year with a mission to build a full-funnel, creator-powered commerce engine tailored to the unique needs of the Indian market. The company aims to help both established enterprises and emerging brands drive growth through insight-driven storytelling, performance-based partnerships, and scalable technology infrastructure.

India represents a strategic opportunity for Komerz due to its rapidly growing direct-to-consumer (D2C) market, vibrant creator economy, and increasingly digitized small business ecosystem. By combining technology, distribution expertise, and market insights, Komerz aims to create seamless access for brands across all sales channels.

Paramjit Singh’s Role and Vision

Paramjit Singh shared his excitement about the role, stating:
"What drew me to Komerz was the strength of its leadership team—seasoned professionals with deep industry experience and a forward-looking approach to commerce. The opportunity to build a platform powered by such expertise, backed by a shared conviction, and focused on unlocking growth for both legacy and challenger brands across various categories is incredibly exciting. It's exactly what the market needs at this pivotal moment."

As Managing Director, Paramjit Singh will focus on creating a strong foundation for Komerz India. His immediate priorities include:

• Establishing key operational systems and processes.

• Building a capable sales and marketing team.

• Developing a robust, multi-channel distribution network to serve a wide range of product categories, including FMCG, liquor, personal care, home care, and cosmetics.

• Ensuring wide geographical reach across India to make Komerz India the most effective route-to-market partner.

Paramjit Singh emphasized his vision for growth:
"At Komerz, the mission is clear: enable high-potential brands across categories to access and win in the Indian market and beyond. With my experience in launching premium and super-premium brands, I aim to accelerate our ability to identify the right channels, build efficient distribution networks, and drive deep consumer engagement across all geographies."

Strengthening the Leadership Team

Paramjit’s appointment follows closely after the hiring of Amarendra Singh as Chief Marketing Officer, reflecting Komerz’s strong intent to expand and establish a significant presence in India. Together, the leadership team is poised to deliver end-to-end solutions for brands seeking market entry, sustainable growth, and widespread consumer engagement.

About Komerz Global

Komerz is a global commerce growth partner dedicated to helping ambitious brands succeed wherever consumers shop—online, in-store, and across new marketplaces. The company goes beyond traditional distribution by providing a fully integrated, end-to-end solution covering retail and digital strategy, logistics, sales, marketing activation, and analytics.

Through its single-window, omni-channel model and AI-powered insights, Komerz enables brand owners to focus on their vision and products while the company manages operations, execution, and performance measurement. Komerz’s approach ensures measurable business impact, turning brand ambition into market-winning presence across all channels.

With Paramjit Singh at the helm, Komerz India aims to accelerate its growth trajectory and establish itself as a trusted partner for brands seeking to navigate the complexities of the Indian market. By combining expertise in distribution, marketing, and technology, Komerz is set to become a key player in India’s dynamic commerce landscape, supporting brands in reaching consumers efficiently and effectively.