Latifa bint Mohammed Tours GITEX GLOBAL, Showcasing Innovation

Photo : Dubai Government Media Office

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority, visited GITEX GLOBAL on Wednesday, emphasizing the exhibition's vital role in fostering international collaborations in technology. This year's event is taking place at the Dubai World Trade Centre (DWTC) from October 14 to 18 and marks the 44th edition of GITEX GLOBAL, which has set new records for global participation. Over 6,500 exhibitors, 1,800 startups, and 1,200 investors from more than 180 countries have come together, making it the largest and most acclaimed tech event worldwide.

During her visit, Sheikha Latifa highlighted the significance of collaboration in achieving digital transformation. She stated, “As nations strive to accelerate tangible progress while pursuing digital socio-economic sustainability, constructive and mutually beneficial collaboration and cooperation that transcends geographic boundaries is imperative. With the brightest minds, remarkably creative talents, and most pioneering enterprises and startups working side-by-side, humanity can prosper in ways past generations could never have imagined. This is why GITEX GLOBAL is more significant than ever on its 44th anniversary.”

Her Highness toured various pavilions and booths showcasing both local and international companies displaying their latest digital services and products. She noted GITEX GLOBAL’s status as one of the UAE’s most iconic and influential international events, expressing confidence in its future impact on global technological transformation. "Being here in person and seeing the engagement and camaraderie firsthand, there should be no doubt that GITEX GLOBAL will play a starring role in the global community’s technological transformation long into the future. By bringing the entire technology ecosystem together, we are destined to thrive long into the future,” she added.

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The visit coincided with ‘Cybersecurity Day’ at GITEX GLOBAL 2024, where experts discussed current challenges, trends, and opportunities within the cybersecurity sector. Sheikha Latifa engaged with exhibitors from various stands, including e&, where she explored innovative services like the ‘smart home’ solution that uses AI to adapt to user preferences and health indicators. 

At the Huawei booth, she received insights into the company’s advanced smart digital products and solutions aimed at helping businesses enhance their digital transformation through AI capabilities. Her Highness also learned about AI strategies and cutting-edge technologies from H3C, which are designed to accelerate digital transformation.

During her tour, Sheikha Latifa visited the Kaspersky stand, focusing on their cybersecurity solutions and digital immunity services. At the Forcepoint booth, she was briefed on AI-enabled offerings aimed at mitigating cybersecurity risks.

GITEX GLOBAL has successfully connected the global technology community, and plans are already in motion for future events, including GITEX EUROPE in Berlin, GITEX ASIA in Singapore, GITEX AFRICA in Morocco, and GITEX NIGERIA. These upcoming gatherings will continue to promote collaboration and innovation in the tech landscape, with a strong emphasis on artificial intelligence and other emerging technologies.

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