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Kellogg's CEO faces backlash over "Cereal for dinner" remark.

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Kellogg's CEO Gary Pilnick has sparked controversy with his suggestion that people consider having cereal for dinner as a cost-saving measure. In an interview with CNBC, Pilnick discussed a marketing campaign promoting the idea of letting "chicken take a break" and instead enjoying bowls of Frosted Flakes and Frosted Mini-Wheats for family meals. He highlighted the affordability of cereal, particularly during times of financial strain, such as when grocery prices are on the rise.

Pilnick's remarks came in response to the host's inquiry about the escalating costs at grocery stores. He emphasized the cost-effectiveness of cereal compared to alternative meal options, suggesting that it could be a more affordable choice for families. However, his comments have stirred debate, with many drawing comparisons to Marie Antoinette's infamous "let them eat cake" statement.

The suggestion to have cereal for dinner has elicited strong reactions online, with some expressing outrage at Pilnick's perceived insensitivity. One user on social media likened his remarks to Marie Antoinette's alleged indifference to the plight of the poor. Others criticized Pilnick for being out of touch with the economic realities faced by many consumers, particularly during times of financial strain.

Calls for a boycott of Kellogg's products have emerged in response to Pilnick's comments, with some individuals expressing frustration over what they perceive as a lack of empathy from the company's CEO. Despite the backlash, Pilnick maintains that the idea of cereal for dinner is resonating with consumers, suggesting that it may continue to be a popular choice for budget-conscious households.

Gary Pilnick, who has been serving as Kellogg's CEO since October, brings over two decades of experience to his role. Despite his tenure and experience within the company, his recent remarks have sparked widespread criticism and reignited conversations about the accessibility of affordable meal options for all consumers, regardless of their financial circumstances.

Feb. 28, 2024 1:10 p.m. 1331

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