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Fun Facts About Wimbledon & Emirates

Photo : Dubai Government Media Office 

As The Championships, Wimbledon begins its prestigious tournament at the historic grounds of the All England Club, Emirates explores the unique connections of its latest partnership. This collaboration brings together the world’s largest international airline with the world’s oldest tennis tournament, celebrating the synergy of two globally renowned legacy brands.

Strawberry Skies

Wimbledon’s quintessential strawberries and cream tradition sees 50,000 kilograms of strawberries and 14,900 litres of cream consumed annually, delighting spectators with a refreshing summer treat.

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Emirates, known for its attention to detail, serves 98,000 kilograms of fresh strawberries onboard flights globally each year, often sourcing juicy UAE-grown strawberries from its own vertical farm in Dubai – Bustanica.

A Bird's Eye View

The historic All England Club grounds in South London are safeguarded by Rufus, the famed Harris Hawk, for the past decade. Rufus diligently patrols the courts each morning during Wimbledon, keeping pesky pigeons at bay and earning celebrity status among fans with his own Championships accreditation.

Emirates, recognizing the cultural significance of birds in the UAE, welcomes falcons onboard with customers. Each falcon travels with personalized health certifications and its own passport, reflecting Emirates' commitment to cultural respect and customer experience.

Flower Power

Wimbledon’s lush grounds boast over 50,000 plants annually, with its iconic ivy-clad Clubhouse symbolizing tradition and resilience. The ivy, a fixture in Wimbledon’s architecture, underscores the Club’s enduring legacy and serves as a backdrop for many iconic photos during the event.

Emirates enhances its onboard ambiance with fresh purple orchids, sourcing 1.2 million orchids yearly. Orchids, known for their elegance and longevity, mirror the luxurious experience Emirates offers on its long-haul flights.

Broadcast Behemoth

Wimbledon’s gripping matches captivate over 200 countries and territories worldwide through television broadcasts, drawing millions of viewers annually to witness the tournament’s drama unfold.

Emirates' inflight entertainment system, ice, offers the largest selection of content of any airline globally. With over 2,000 movies and hundreds of TV series available in more than 50 languages, Emirates ensures passengers enjoy a world-class entertainment experience.

Sparkling Sips

At Wimbledon, traditional beverages like Pimm’s Cup, Champagne Lanson, and Sipsmith gin and tonic are enjoyed to complement the tournament’s atmosphere and celebrate victories.

Emirates elevates its onboard service with an award-winning beverage portfolio, featuring exclusive Champagnes, Grand Cru Classe wines from its own cellar, and popular cocktails like Pimm’s and Sipsmith gin, ensuring a taste of luxury at 30,000 feet.

Musical Moments

Wimbledon’s rich history includes memorable musical performances, such as Sir Cliff Richard entertaining crowds during rain delays with hits like ‘Summer Holiday’, becoming a cherished part of Wimbledon lore.

Emirates enhances its brand experience with its distinctive Emirates Sonic Branding, composed by Christian Saglie. This iconic theme, featuring a memorable three-note motif, has become synonymous with the Emirates brand across various platforms and events.

Tokens of Tennis

Fans flock to the Wimbledon Shop for coveted memorabilia, including player-used towels, official clothing, and limited-edition collectibles celebrating the tournament’s history and champions.

Emirates offers its own exclusive merchandise through online and physical stores, featuring luxury items ranging from luggage collections to pilot and cabin crew uniforms for children, along with bespoke Wimbledon gifts like the iconic championship towel adorned with Emirates branding.

Tradition and Innovation

While Wimbledon cherishes its traditions, such as grass courts and a strict dress code, it embraces innovation with retractable roofs on Centre Court and No. 1 Court to ensure matches continue regardless of British weather.

Innovation is central to Emirates' ethos, reflected in its continuous investment in new aircraft, technology, and customer experiences. From pioneering individual seat screens in 1992 to introducing onboard showers and lounges, onboard Wi-Fi, and the largest aircraft refresh programme in history, Emirates remains committed to delivering the best 'fly better' experience for its passengers.

July 2, 2024 6:05 p.m. 381

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