Photo : AP
A viral behind-the-scenes video is offering an inside look at how Donald Trump crafts his social media posts in real time. The footage is part of the documentary series "Art of the Surge: The Donald Trump Comeback," which airs on Tucker Carlson Network. The video provides a rare glimpse into Trump's campaign strategy, highlighting not only his real-time reactions to significant political events but also his approach to social media.
In the second episode of the series, viewers witness Trump live-reacting to Vice President Kamala Harris' speech at the Democratic National Convention in August. The episode also delves into how Trump shares his thoughts on Truth Social, where he boasts over 8 million followers. During the video, Trump is seen watching Harris' speech on Fox News with a group of close campaign advisors, including Matt Gaetz, Tulsi Gabbard, Dan Scavino, Stephen Miller, and Susie Wiles.
At one point in the speech, as Harris repeatedly says "Thank you," Trump opens a Coke and quips, "Is she crazy? Too many Thank yous...Must be 35." Trump's reaction is candid and unscripted, reflecting his characteristic style of commentary. While Trump does not physically type or post his thoughts on social media himself, the video reveals that he dictates his messages to his assistant, Natalie Harpe, who types and posts them on his behalf.
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Trump's remarks on Harris' speech further illustrate his direct approach. When Harris talks about her upbringing, Trump interrupts, saying, "A lot of talk about childhood, we've got to get to the Border, Inflation, and Crime," before instructing his team to "send these out." In another post, he comments on Harris discussing San Francisco, stating, "She's talking about how great San Francisco was before she destroyed it, probably not a good idea!"
The footage underscores that, while Trump doesn’t do the typing, the words in his social media posts remain entirely his own, reflecting his unfiltered style and perspective. The documentary also shows Trump actively watching news coverage, seeking feedback from his team, and reworking their suggestions into his posts, indicating his hands-on involvement in shaping his public image.
Trump's approach to social media remains consistent, whether on his platform, Truth Social, or X (formerly Twitter). His posts are often characterized by peculiar capitalization, sharp criticisms of political opponents, and stream-of-consciousness rants, solidifying his unique and controversial online presence.
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