ADGM Unveils New Brand Identity: Path to Forward Initiative Launched

Photo : Abu Dhabi Media Office

Abu Dhabi Global Market (ADGM) has officially launched its new brand identity, “Path to Forward,” marking a significant milestone as it continues to evolve into one of the world’s largest financial districts. This new branding represents ADGM’s aspirations and its commitment to enhancing Abu Dhabi’s status as a premier destination for global businesses seeking exceptional expertise and talent.

As ADGM celebrates its tenth anniversary, the “Path to Forward” initiative sets forth a clear vision for the financial center, reinforcing its position as a dynamic business hub. This brand identity emphasizes ADGM's unique role as a bridge connecting East and West, fostering an environment conducive to business success.

The newly introduced logo retains the sun’s qualities from the previous design, symbolizing energy while being enhanced to reflect growth and optimism. Inspired by Arabic script, the logo’s shapes and contours serve as a guiding star for businesses navigating the Path to Forward.

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His Excellency Ahmed Jasim Al Zaabi, Chairman of ADGM, stated, “Path to Forward conveys a clear message about ADGM’s journey and future direction. It encapsulates our role as a trusted, dynamic, and sustainable international financial center that is committed to supporting Abu Dhabi’s broader economic diversification strategy.”

Since its establishment in 2015, ADGM has aimed to provide a secure, transparent, and business-friendly environment as a leading international financial center. Over the years, it has significantly contributed to the diversification of Abu Dhabi’s economy, particularly in sectors like technology, finance, and sustainable business practices. Key strategic milestones have marked ADGM’s growth, establishing it as an innovative hub for financial services, asset management, sustainable finance, and fintech.

In just nine years, ADGM has expanded from a handful of firms to over 2,000 operational entities, including 231 financial services businesses. It is noteworthy for being the only international financial center in the MENA region with the direct application of English Common Law.

Under the leadership of His Excellency Ahmed Jasim Al Zaabi, who became Chairman in 2021, ADGM has implemented progressive regulations and services. It has celebrated significant milestones, such as launching Abu Dhabi Finance Week (ADFW) and expanding its jurisdiction to Al Reem Island, further solidifying its global status. In the first half of 2024 alone, ADGM saw a remarkable 226 percent increase in assets under management (AUM) compared to the previous year, underscoring its growing influence in the region and beyond.

Al Zaabi commented, “Milestones such as our expansion into Al Reem Island, the surge in AUM, and the increase in regional and international businesses demonstrate that we are not merely building a financial center; we are shaping the path forward.”

Looking to the future, ADGM aims to continue as a catalyst for Abu Dhabi’s progress. Its vision for sustainable growth and commitment to the Falcon Economy will guide its exploration of new frontiers, creating a more dynamic, resilient, and inclusive financial ecosystem. The Path to Forward serves as a roadmap for ongoing growth and transformation, promoting innovation and interconnectedness for all stakeholders.

As the “Capital of Capital,” Abu Dhabi is set to remain at the forefront of global financial trends, with ADGM’s initiatives designed to support emerging industries and high-growth sectors within the financial landscape. Globally, ADGM is positioned to play a central role in establishing Abu Dhabi as a world-class finance hub, aligning with the emirate's objective to increase its non-oil GDP as part of its broader economic diversification strategy.

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