Post by : Raina Mansoor
Photo : Abu Dhbai Media Office
The Abu Dhabi Fund for Development (ADFD) has launched its new corporate identity on its 53rd anniversary, aimed at signaling a strategic shift towards global best practices in sustainable development. This new identity reflects ADFD's commitment to advancing a more advanced and prosperous future, aligning with the UAE's national values and aspirations for the next 50 years and beyond.
The updated identity integrates key elements designed to enhance ADFD’s brand recognition while reflecting its expanded scope of operations. It underscores ADFD’s role in supporting beneficiary countries to achieve their development objectives, in line with the visions of partner governments and national institutions.
Mohamed Saif Al Suwaidi, Director General of ADFD, described the launch of the new corporate identity as a significant milestone in the Fund’s achievements over the past five decades. He credited the steady support of UAE leadership and its commitment to international sustainable development efforts for this milestone. The new identity symbolizes ADFD’s ambition and determination to continue advancing, improving community life quality, and maintaining the UAE's global leadership in development work.
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According to Al Suwaidi, the corporate identity will serve as a roadmap for ADFD’s future endeavors, solidifying its position as a leading global development institution. It is deeply rooted in UAE’s national goals and economic policies, emphasizing sustainability and long-term prosperity.
The theme "Shaping the Future Together," under which the corporate identity was launched, aligns with the UAE’s strategic vision to achieve the 2030 Sustainable Development Agenda. This theme underscores ADFD’s commitment to proactive economic planning and fostering global prosperity, reflecting its proactive approach to sustainable development on both national and international levels.
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