Abu Dhabi Customs Clinches 4 World Business Outlook Awards for Corporate Identity Launch Excellence and Innovation

Photo : Abu Dhabi Media Office

The General Administration of Abu Dhabi Customs has achieved significant recognition, securing the prestigious Best Corporate Identity Award for 2024 from World Business Outlook magazine in the Branding category. This accolade is a testament to Abu Dhabi Customs' commitment to excellence and innovation, particularly demonstrated through the launch of its new logo.

In addition to this distinguished honor, Abu Dhabi Customs has also been bestowed with three other notable awards in the Marketing and Communication category, all of which are linked to its groundbreaking corporate identity initiative. These accolades include the Best Communication Campaign, Best Public Relations and Marketing Campaign, and Best Social Media Campaign awards.

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The acclaim garnered from the World Business Outlook awards underscores the remarkable efforts undertaken by Abu Dhabi Customs in unveiling its corporate identity transformation in July 2023. This transformation was meticulously crafted to align with the organization's future vision, drawing inspiration from its rich history and pivotal role in facilitating trade, driving economic growth, and ensuring community welfare.

The new logo, characterized by its simplicity, modernity, and innovation, embodies the essence of Abu Dhabi Customs' commitment to excellence. Notably, its distinctive dark green hue symbolizes sustainability and underscores the organization's dedication to embracing innovative solutions for customs service enhancement and procedural development, all while leveraging advanced technology. This strategic approach is in alignment with the directives of visionary leadership and government mandates aimed at fostering sustainable development and resource preservation.

Mohammed Husain Al Balooshi, the Head of Corporate Communications and Marketing at Abu Dhabi Customs, expressed profound pride in the organization's achievement. He emphasized that the recognition received from World Business Outlook reaffirms that the revamped corporate identity and logo transcend mere aesthetic changes. Instead, they serve as tangible manifestations of Abu Dhabi Customs' strategic vision and forward-looking aspirations, poised to elevate the customs system and establish global leadership.

Al Balooshi highlighted that the accolades mark the dawn of a new era for Abu Dhabi Customs, characterized by the pursuit of procedural refinement, service excellence enhancement, and the implementation of innovative projects anchored in sustainability and cutting-edge technology. This concerted effort bolsters Abu Dhabi's standing as a preeminent hub for trade, investment, and commerce, while concurrently bolstering the UAE's position as a leading global economy.

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