Dubai Holding Unveils Dubai Retail as Unified Mall Brand

Dubai Holding Asset Management (DHAM) has announced the launch of ‘Dubai Retail’, a new unified brand that brings together over 40 malls and lifestyle destinations across the city. This initiative marks a significant step in DHAM’s growth strategy and aims to strengthen its position in Dubai’s vibrant retail sector.

The creation of Dubai Retail follows the integration of Nakheel and Meydan into Dubai Holding in 2024, a strategic move designed to increase efficiency, improve scalability, and ensure long-term competitiveness in the city’s retail operations. By bringing all its retail assets under a single brand, DHAM is making it easier for residents and tourists to experience a wide variety of shopping, dining, and lifestyle options across Dubai.

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A Unified Brand for Diverse Retail Experiences

Dubai Retail now serves as the umbrella brand for 10 malls, 15 lifestyle destinations, and 18 retail centers, creating a vast network of shopping and leisure locations across the emirate. The combined destinations host over 6,500 retailers and offer more than 13 million square feet of gross leasable area (GLA). This makes Dubai Retail one of the largest retail networks in the region.

The brand aims to provide a mix of experiences that go beyond shopping, including dining, leisure, and entertainment, contributing significantly to Dubai’s retail and tourism growth. The unification also allows DHAM to leverage the strengths and synergies of the wider Dubai Holding ecosystem, including its expertise in development, asset management, and urban planning.

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Palm Jumeirah Mall: A Flagship Destination

As part of the Dubai Retail announcement, DHAM revealed that Nakheel Mall has been renamed Palm Jumeirah Mall following the opening of its redeveloped section. The updated Palm Jumeirah Mall combines new retail, dining, and entertainment offerings with its existing features, further establishing its position as a flagship destination on the iconic Palm Jumeirah.

Malek Al Malek, Group CEO of Dubai Holding Asset Management, stated, “Our malls and destinations have played a vital role in shaping Dubai’s retail landscape and enhancing customer experiences. Dubai Retail leverages the strength of the entire Dubai Holding ecosystem, enabling us to take advantage of opportunities from Dubai’s growing population, flourishing tourism sector, and forward-looking urban development.”

Expansion Plans: Nad Al Sheba Mall and Al Khail Avenue

The launch of Nad Al Sheba Mall and the ongoing development of Al Khail Avenue demonstrate Dubai Retail’s commitment to growth. Upon completion, Al Khail Avenue will add 1.2 million square feet to the total retail area, offering new spaces for shopping, dining, and leisure.

Fareed Abdelrahman, Managing Director of Retail Destinations at DHAM, said, “Being one of the largest groups of malls and retail destinations in the region is just the beginning. This move strengthens Dubai Retail’s ability to expand strategically and ensure that our destinations meet the evolving expectations of residents and visitors. By aligning with global retail trends, we aim to maintain relevance, competitiveness, and a strong contribution to Dubai’s position as a leading retail and lifestyle hub.”

Dubai Retail Malls

The unified brand includes 10 iconic malls:

1. Palm Jumeirah Mall (formerly Nakheel Mall)

2. Nad Al Sheba Mall

3. The Outlet Village

4. Circle Mall

5. Ibn Battuta Mall

6. Golden Mile Galleria

7. Bay Avenue

8. Bay Square

9. Dragon Mart

10. Al Khail Avenue (opening soon)

These malls offer a variety of shopping, dining, and entertainment experiences that cater to both residents and tourists. Each mall is designed to create memorable experiences while supporting Dubai’s goal of being a global retail destination.

Lifestyle Destinations

Dubai Retail also manages 15 lifestyle destinations that provide unique experiences blending leisure, culture, and shopping. Some of the notable destinations include:

• Bluewaters

• JBR (Jumeirah Beach Residence)

• Palm West Beach and The Club at Palm West Beach

• Vista Mare

• Al Khawaneej Walk

• Souk Al Seef

• Souk Madinat Jumeirah

• Boxpark

• Last Exit

• DXBIKE

• Dubai Islands Beach

These destinations are carefully curated to offer residents and visitors vibrant lifestyle hubs that combine retail, dining, entertainment, and outdoor leisure activities.

Retail Centres Across Dubai

In addition to malls and lifestyle destinations, Dubai Retail manages 18 strategically located retail centres serving key residential communities. These centres include:

• Jumeirah Islands Centre

• Jumeirah Park East Centre

• Jumeirah Park Centre

• Al Furjan Centre

• Al Furjan West Centre

• Badrah Centre

• Remraam Centre

• Shorooq Centre

• Ghoroob Square Centre

• Layan Centre

• Mudon Centre

• Serena Centre

• Villanova Centre

• Meydan Heights Centre

• District One Centre

• Discovery Gardens Centre

• International City Centre

• Al Khail Gate Centre

These centres focus on serving local communities, providing everyday shopping and services while maintaining the high standards associated with Dubai Retail.

A Vision for the Future

With the creation of Dubai Retail, DHAM aims to redefine the shopping and lifestyle experience across the city. The unified brand helps consolidate resources, streamline management, and provide consistent, high-quality experiences to residents and tourists alike.

Dubai Retail is more than a collection of malls; it represents a forward-looking vision that integrates retail, leisure, dining, and cultural experiences. By aligning with global retail trends, expanding its footprint, and focusing on customer satisfaction, Dubai Retail is poised to contribute significantly to Dubai’s economic growth and its standing as a global retail and lifestyle capital.

From iconic malls like Palm Jumeirah Mall to lifestyle hubs such as Bluewaters and JBR, Dubai Retail now serves as a comprehensive network of destinations that cater to the diverse needs of Dubai’s residents, visitors, and tourists.

The launch of Dubai Retail represents a major milestone in Dubai Holding Asset Management’s journey. By bringing together malls, lifestyle destinations, and retail centres under a single brand, DHAM ensures a cohesive and enhanced retail experience. This move supports the city’s growth ambitions, strengthens its retail sector, and provides world-class experiences for everyone.

Dubai Retail is now ready to shape the future of shopping, leisure, and lifestyle in Dubai, combining tradition, innovation, and a vision for long-term growth.

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