Private Label Middle East 2025 Drives Global Market Growth

Dubai, September 10, 2025 – With private label penetration now exceeding 95% globally and projected to grow at a 10.8% CAGR through 2032, the private label sector is entering a transformative decade. Across Asia, the Middle East, and Africa (AMEA), this growth is driven by health-conscious product ranges, premiumisation, and rapid retail modernisation. In the Middle East & Africa alone, the private-label market is forecasted to reach $35 billion by 2026. E-commerce, elevated packaging, and affordable quality are leveling the playing field with national brands, intensifying competition among manufacturers.

Private Label Middle East returns to the Dubai World Trade Centre from September 15–17, 2025, showcasing a 229% increase in exhibitors since its inception. Representing 50 countries, the three-day event attracts leading global players including Amazon, Boots Pharmacy, Carrefour, Emirates Airlines, L’Oreal, and Marriott. As the region’s only dedicated sourcing and contract manufacturing exhibition, it connects top buyers with global manufacturers, distributors, and category leaders—streamlining sourcing cycles, forging partnerships, and driving regional growth.

Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre, said:
"Digital shelves, rapid innovation, and sharper price points are transforming private label from a value alternative to a value-plus proposition. Private Label Middle East is now a key destination where transformative deals are made. The 2025 edition debuts our exclusive Meet & Greet programme, a concierge-level matchmaking platform connecting the region’s most ambitious buyers with trusted manufacturers to scale faster across AMEA."

Powerhouse Buyers Driving Private Label Innovation

Private Label Middle East simplifies networking, allowing manufacturers and buyers to move products from concept to shelf efficiently. Confirmed attendees include Al Maya Group, Amazon, Americana Foods, Deliveroo, Dubai Holding Group Services, GMG, IKEA, L’Oreal, SPAR, and Talabat—ready to transform discussions into contracts.

Balaji Raman, CEO & MD, Intercare Group, commented:
"Private Label Middle East helps us tap into the region’s expanding market, unlock opportunities, build meaningful partnerships, and drive measurable growth, reinforcing our commitment to quality, sustainability, and world-class solutions."

Growing Global Participation

The 2025 edition sees 81.77% international exhibitors, highlighting both established and emerging markets. Returning participants include China, Czech Republic, Egypt, India, Italy, Jordan, Poland, Sri Lanka, and Türkiye. First-time exhibitors from Australia, Bolivia, Cyprus, Guatemala, Hong Kong, Indonesia, Mexico, Morocco, Norway, Philippines, Qatar, Yemen, and Russia’s Kaliningrad and Tyumen regions have contributed to a 51% surge in new exhibitors since 2024.

Beatrice Balzani, Sales and Marketing, V Label Italia, said:
"Private Label Middle East is essential for showcasing the importance of vegan certification in private label. It allows us to share insights on vegan trends and support companies in meeting growing consumer demand for sustainable choices."

Diverse Product and Service Offerings

Exhibitors will feature household goods, baby food, halal and kosher products, auto care, laboratory and testing services, strategic advisory, and food technology. Top international brands include Alesayi Beverage, Akbar Brothers, Chiara Ambra Cosmetics GMBH, Delmonte, Epson Middle East, Intercare, Mamiba Cosmetics, NAQUA, Rasna, Scrub Daddy, and Star Zinger, solidifying the show’s reputation as a global sourcing hub.

Rod Maxfield, Group Head of Marketing, Choithrams, added:
"As one of the region’s first private label retailers, we recognize the importance of identifying high-growth categories, health and wellness trends, and sustainable production. Private Label Middle East allows us to connect with innovative suppliers, anticipate market shifts, and deliver value and quality to customers."

Expert Stage Highlights Industry Insights

The Expert Stage will explore the forces shaping global retail, sourcing, and distribution. Industry leaders from Big Basket, Choithrams, Coca-Cola, Domino’s, Dubai Holding Group Services, and Spinneys will share insights on private label strategies, generative AI, customer data, regionalisation vs. globalisation, competitor landscapes, and technologies like AI, blockchain, and predictive analytics—underscoring the importance of partnerships for global private label expansion.